nonmisleading

Nonmisleading is an adjective used to describe information or communications that do not misrepresent facts and, when presented with reasonable care, would not be expected to deceive a reasonable person. The term appears in guidelines for advertising, journalism, scientific reporting, data visualization, and public information. It is often contrasted with misleading or deceptive communications.

Key elements of nonmisleading communication include accuracy, completeness, relevance, and appropriate context; avoidance of selective presentation; clear labeling of uncertainties or limitations; and up-to-date information. The aim is to present information in a way that supports informed understanding rather than confusion or deception.

Limitations exist: even nonmisleading content can be incomplete or outdated, and it does not guarantee truth or usefulness. Judgments about whether something is nonmisleading depend on the audience and the context in which the information is received.

Related concepts include misrepresentation, truthfulness, transparency, and clarity.