Oceanrich

Oceanrich is a term used in discussions of the blue economy to denote the prospect of generating economic wealth from marine resources in a manner that preserves ecological integrity.

Etymology and scope: It combines 'ocean' and 'rich' and is generally used as a descriptor rather than a brand name or regulated standard, with no single authoritative definition.

Applications: In policy, 'oceanrich' can refer to strategies that integrate sustainable fisheries, offshore wind and other marine energy, aquaculture, marine biotechnology, and coastal tourism, aiming for long-term value and ecosystem health.

Measurement and governance: Advocates emphasize indicators such as sustainable yields, ecosystem health, coastal resilience, job creation, and carbon sequestration, within integrated frameworks like marine spatial planning and environmental impact assessment.

Limitations: Without standard criteria, the term may be used loosely or as branding, raising concerns about greenwashing if claims are not verified.

See also: blue economy, sustainable fisheries, marine spatial planning, ecosystem services.