Novica

Novica is a company that operates an online marketplace for handmade crafts and artisanal products. Founded in 1999 by Roberto Milk, the company aims to connect independent artisans from around the world with consumers seeking unique, handcrafted goods. Novica partners with artisans in various countries, providing them with a platform to sell their creations, such as jewelry, textiles, pottery, and wood carvings, to a global audience.

The business model focuses on fair trade practices, aiming to empower artisans by offering them a fair price for their work and supporting their communities. Novica handles marketing, sales, and customer service, while the artisans focus on production. The company often features stories about the individual artisans and their cultural heritage, adding a personal touch to the shopping experience. Novica has established partnerships with organizations like USAID and Novia Scotia to further its mission of supporting artisans. The marketplace showcases a diverse range of products, reflecting the rich cultural traditions of the regions where its artisans are based.