NewRDNs

NewRDNs, short for New Registered Domain Names, refers to the flooding of domain name registrations by individuals and organizations after the release of new domain name top-level domains (TLDs). This phenomenon occurs when newly available domain name extensions, often with unique and desirable suffixes, become available for registration.

The practice of registering newRDNs started gaining traction in 2013 when the Internet Corporation for Assigned Names and Numbers (ICANN) launched the new gTLD program, allowing for the creation of thousands of new domain name extensions. This expansion introduced many new and more specialized domain name extensions, attracting registrants seeking to capitalize on exclusive and brandable domain names.

NewRDNs typically involve en masse registrations of domain name combinations, often including random letters or phrases, in an attempt to lock down prized domain name opportunities before competitors do. These domain name registration campaigns often target specific industry niches, geographic regions, or popular culture icons. While some newRDNs may be defensively registered to protect brand identities or prevent keyword hijacking, many are speculative in nature, aiming to profit from resale or monetization.

Critics argue that newRDNs contribute to domain name inflation, drive up costs for legitimate registrants, and overload domain name registrars. Others see newRDNs as an innovative marketing opportunity, enabling businesses and entrepreneurs to experiment with untapped branding strategies. As a combined result of market demand and technological advancements, newRDNs will likely continue to shape the domain name registration landscape.