Narzo

Narzo is a sub-brand of the Chinese smartphone manufacturer Realme, launched in May 2020. It focuses on offering performance-oriented smartphones targeted at the youth demographic, often emphasizing gaming capabilities and fast charging at competitive price points. The brand aims to provide a "realme experience" with a focus on performance and affordability.

The first Narzo smartphone, the Narzo 10 and Narzo 10A, were launched in India. Subsequently, Narzo expanded its lineup with various models, including the Narzo 20 series, Narzo 30 series, and Narzo 50 series, each introducing updated specifications and features. Narzo devices are typically characterized by their powerful processors for their segment, high refresh rate displays, and large battery capacities.

Narzo operates primarily in markets such as India, Indonesia, and the Philippines, carving out a niche for itself in the budget and mid-range smartphone segments. The brand positions itself as a performance-focused alternative within the broader Realme ecosystem, often differentiating through design choices and specific feature sets tailored for younger consumers. While sharing some technological foundations with Realme, Narzo strives to maintain a distinct identity through its marketing and product strategy.