Realme

Realme is a Chinese multinational consumer electronics brand headquartered in Shenzhen. It designs and sells smartphones and other devices, and is part of BBK Electronics, alongside brands such as Oppo, Vivo, and OnePlus. Realme positions itself as a value-focused brand, offering high specifications at accessible prices and uses the slogan Dare to Leap.

The brand was established in 2018 by Sky Li as a sub-brand of Oppo. It was initially operated under Oppo's umbrella but grew to operate as an independent company within BBK Electronics. Realme quickly expanded beyond China, entering India and other Asian markets, then Europe, the Middle East, and Africa.

Product strategy emphasizes smartphones across price tiers, notably the C and Narzo budget lines and the Realme GT flagship series. It also has Realme UI, its Android skin introduced early on, and has expanded into wearables and AIoT devices (headphones, watches, and smart home devices). Realme emphasizes fast charging, camera capabilities, and 5G support in newer models.

Global presence includes markets in India, Southeast Asia, Europe, and the Middle East and Africa. Realme operates through regional subsidiaries and distributor networks, and relies on contract manufacturers for production. It engages with online channels as well as physical retailers to reach its consumer base.