Målgruppsutveckling
Målgruppsutveckling, often translated as target audience development or customer development, is a strategic process focused on understanding and refining the specific group of people a business or organization aims to reach with its products, services, or messages. It involves a deep dive into the characteristics, needs, behaviors, and motivations of potential customers. This understanding is crucial for effective marketing, product development, and overall business strategy.
The process typically begins with initial assumptions about who the target audience is. Through research, which
As insights are gathered, the organization can then develop detailed buyer personas. These are semi-fictional representations