MustVisit

Must-visit is a travel descriptor used to label destinations, sites, or experiences that are regarded as essential for visitors to include on a trip. It is widely used in guidebooks, travel journalism, tourism websites, and marketing materials to signal a location's significance, appeal, or uniqueness. The term is often applied to a city’s marquee attractions, natural wonders, historic districts, culinary experiences, or seasonal events.

Usage tends to emphasize breadth of appeal rather than current popularity. A list of must-visit places may be curated by editors, local tourism boards, or travel communities, and can vary by theme, region, or traveler interest. Must-visits can be iconic landmarks or lesser-known experiences that are frequently highlighted as representing the destination’s character.

Etymology and language: The phrase is an English compound built from must (indicating necessity) and visit, and it has parallels with must-see and can't-miss. It has become common in promotional copy since the late 20th century and has different emphases in various markets.

Criticism and considerations: The must-visit label can shape tourist demand and contribute to overcrowding, potentially sidelining local perspectives. Because what is essential for one traveler may not suit another, many guides encourage personalized itineraries and a mix of famous sights with authentic, local experiences. Practical advice includes considering seasonality, geography, and time constraints when constructing a must-visit list.