Mozgalomralike

Mozgalomralike is a term used in political science and sociology to describe phenomena that resemble social movements in aims, rhetoric, and collective action but do not form or sustain a conventional movement organization. The coinage blends the Hungarian word mozgalom, meaning movement, with the English suffix -like, signaling resemblance rather than direct equivalence. It is applied primarily to describe decentralized, online, or fluidly organized campaigns that mobilize around a cause without a durable membership or formal leadership.

Common characteristics include decentralized coordination, issue focus, rapid mobilization via digital platforms, and a tendency toward ad hoc coalitions rather than permanent organizations. Activities often emphasize symbolic actions, memes, and public demonstrations rather than long-term institutional reform; participation is porous, with low barriers to entry and frequent reconfiguration of participants and aims. The term helps distinguish these campaigns from traditional social movements that rely on formal organizations, sustained membership, and long duration.

Origin and usage: mozgalomralike emerged in scholarly and media discourse in the 21st century as analysts sought a descriptor for contemporary campaigns that are highly networked and volatile. It is not a formal theory, and its application varies by jurisdiction and issue area.

Critics argue that mozgalomralike campaigns can lack accountability and clear objectives, making assessment of outcomes challenging. Proponents contend that they enable rapid response and inclusive participation, balancing speed with scalability in a digital ecosystem.

See also: social movement, networked activism, viral campaigns, digital mobilization.