Modellerdeki

Modellerdeki is a term used in Turkish arts and fashion discourse to describe a contemporary approach to modeling that foregrounds the agency of models and the ethics of representation. The compound combines modeller (model) with deki, a suffix meaning “in” or “within,” producing a notion of “within the models” or “the models themselves.”

Origins of the concept are tied to broader shifts toward participatory and documentary-inspired imagery in Turkey during the late 2000s and 2010s, as digital platforms lowered barriers to publishing and collaboration, and as conversations about body diversity and consent gained prominence in creative communities. Proponents view Modellerdeki as a framework that encourages actors within the industry to reexamine power dynamics and the portrayal of physical appearance.

Practice emphasizes collaborative shoots, minimal or non-retouched imagery, natural lighting, and diverse casting. Projects associated with Modellerdeki aim to present models as active contributors—often involved in styling, location selection, and posing—rather than as passive subjects. The movement has found expression in independent photography projects, small magazines, and agency training programs that promote inclusive representation.

Reception is mixed. Supporters cite increased visibility for previously underrepresented groups and more ethical portrayals of expressiveness. Critics worry that the term can be used opportunistically to label conventional fashion work as progressive, or that it risks commodifying vulnerability without substantive change.

Impact and status: Modellerdeki has influenced educational curricula, exhibition planning, and discussions about consent and agency in Turkish media. It remains a loosely defined umbrella term rather than a single organization, with varying interpretations across studios and institutions. See also: documentary photography, fashion photography, model rights, consent in media.