Mirinstyle

Mirinstyle is a fashion technology platform that blends artificial intelligence–driven personal styling with augmented reality try-on experiences to help users assemble outfits and manage their wardrobes. The service operates through a mobile application, a web interface, and in-store augmented reality mirrors.

Founded in 2020 by a team of fashion designers and software engineers, mirinstyle began as a virtual stylist service and expanded to include AR fitting rooms and a digital closet that curates outfits from partner brands and user uploads. The platform targets individual consumers as well as retailers seeking a personalized shopping experience and branded in-store demonstrations. It supports multiple languages and markets, with ongoing updates to expand catalog partnerships and styling features.

Core features include an AI stylist that analyzes user preferences, body measurements, and current trends to generate outfit recommendations; AR-based try-on that overlays garments on the user’s image in real time; wardrobe management tools for organizing digital closet items, scheduling outfits, and tracking purchases; shopping integration with partner brands and retailers; and social features that allow sharing and collaborative styling with others. Brand analytics and inventory insights are available to participating retailers.

Technology behind mirinstyle relies on computer vision, pose estimation, garment segmentation, and deep learning to predict fit and style suitability. The platform emphasizes data privacy, offering settings to control data collection and sharing. Mirinstyle has been adopted by several fashion brands and independent retailers seeking personalized digital styling at scale. Critics point to catalog breadth, data privacy considerations, and the need to address potential algorithmic bias.