Mikrokonverteringer
Mikrokonverteringer, a term often encountered in online marketing and user experience design, refers to small, specific actions that users take on a website or app. These actions, while seemingly minor individually, are crucial indicators of user engagement and progress towards a larger, more significant goal, often termed a "macrokonvertering."
Examples of mikrokonverteringer include adding an item to a shopping cart, signing up for a newsletter, downloading
By analyzing the frequency and sequence of mikrokonverteringer, businesses can gain insights into what motivates users