Microsites
A microsite is a type of website that is separate from a company’s main site and is focused on a specific campaign, product, event, or theme. It typically has its own branding, content, and navigation, and is designed to deliver a distinct user experience from the corporate site.
Microsites are characterized by a limited scope and often a limited lifespan. They may reside on a
Common uses include marketing campaigns, product launches, event registrations, brand storytelling, and landing pages designed to
Design and technical considerations emphasize speed, responsiveness, accessibility, and a cohesive user experience while remaining aligned
Advantages of microsites include focused messaging, improved conversion rates, and easier performance testing. Drawbacks can include