Micromax

Micromax Informatics Limited, commonly known as Micromax, is an Indian multinational consumer electronics company that designs and markets mobile devices, tablets, and other consumer electronics, with a focus on budget and mid-range devices for emerging markets.

Founded in 2000 and headquartered in Gurgaon, Haryana, Micromax rose to prominence in the late 2000s as one of India's leading mobile handset manufacturers. It built its brand on affordable feature phones and later Android smartphones, expanding distribution through national retail networks and service channels.

The company is best known for its Canvas series of smartphones and a range of budget devices, along with tablets and other consumer electronics that complemented its mobile lineup.

In the following years, Micromax faced intense competition from domestic and Chinese brands, which affected its market share in several segments. In response, the company pursued a strategy to redefine its product lineup and branding, including attempts to revive growth with the Micromax In lineup in the 2020s to regain traction in the Indian market.

Micromax operates primarily in India, with distribution through retailers and service networks that support its mobile and consumer electronics products. The company’s position reflects the broader shifts in the Indian smartphone market, where value-oriented devices remain a key segment for many manufacturers.