Metamedia

Metamedia refers to media that reflects on its own nature, production, or consumption. It is a self-aware form of media that draws attention to its own construction, challenging the audience's perception of reality and the mediated world. This can manifest in various ways, such as a film that acknowledges its cinematic conventions, a news report that discusses the journalistic process, or a website that critiques online information. The term emphasizes the idea of media about media, or media that comments on itself.

The concept of metamedia is closely related to intertextuality and self-reflexivity in art and literature. It encourages a critical engagement with media by making the audience aware of the underlying mechanisms and potential biases at play. This can foster a more informed and discerning consumption of media, prompting questions about authorship, representation, and the construction of narratives. Metamedia seeks to deconstruct the illusion of transparency often associated with media, revealing the artificiality and constructedness of mediated experiences. It invites a deeper understanding of how media shapes our perceptions and understanding of the world.