Medienstrom
Medienstrom is a term used in media studies to describe the continuous flow of media content and audience attention across platforms within the digital ecosystem. It emphasizes how production, distribution, and consumption are interconnected in real time, influenced by algorithms, data analytics, and user behavior.
Origins of the concept lie in cross-platform media research and attention economics, with scholars arguing that
Core components include content producers, distribution platforms, recommendation algorithms, advertising, user data, and feedback loops. The
Applications of the concept range from scholarly analysis to industry planning. Researchers use Medienstrom to study
Critics warn that the concept can mask structural inequalities and overstate platform control. Some argue it