Mediatiedot
Mediatiedot is a media information package published by a media outlet to provide advertisers and agencies with essential facts about the publication and its reach. It serves as a concise reference for planning and buying advertising space, describing who the medium reaches, what formats are available, and how to collaborate with the sales team.
A typical mediatiedot includes general information about the outlet (ownership, editorial focus, language, geographical coverage) and
The document is used primarily for advertising planning and comparison across media options. It is often updated