Mediatiedot

Mediatiedot is a media information package published by a media outlet to provide advertisers and agencies with essential facts about the publication and its reach. It serves as a concise reference for planning and buying advertising space, describing who the medium reaches, what formats are available, and how to collaborate with the sales team.

A typical mediatiedot includes general information about the outlet (ownership, editorial focus, language, geographical coverage) and detailed audience data (circulation and readership for print, unique users, page views, and engagement metrics for digital, as well as demographic and geographic breakdowns where available). It also outlines advertising options and placements (print ads, banners, video, sponsored content), pricing, discounts, and terms. In addition, it lists booking and material deadlines, production guidelines, and technical specifications for submissions (dimensions, file formats, color profiles, proofs). Contact details for the media sales team and support are usually provided as well.

The document is used primarily for advertising planning and comparison across media options. It is often updated annually or per edition and made available as a PDF or on the publisher’s website. In Finland, mediatiedot is commonly aligned with industry-standard audience measurements and may be supplemented by third-party verification to ensure transparency and consistency in reporting. Variants exist across print, online, and hybrid platforms, reflecting the evolving landscape of media buying.