Mediakuvattu

Mediakuvattu is a Finnish term used in media studies to refer to the image, portrayal, or narrative of reality that is produced by the media. The word combines media with kuvattu, the past participle of kuvata, meaning depicted or portrayed. In practice, mediakuvattu denotes what the media presents about events, groups, or issues, rather than what occurs directly in the world.

The concept focuses on how events and subjects are framed, selected, and communicated through various channels, including news reports, broadcasts, and online platforms. It encompasses visuals, language, context, and the routines and conventions that guide presentation. As such, mediakuvattu is central to analyses of media representation, framing, and bias, and it emphasizes the mediated nature of knowledge—what audiences understand about the world is shaped by editorial choices, formats, and platform norms.

Scholars examine how mediakuvattu can influence public perception, reinforce or challenge stereotypes, and affect social and political debates. They also scrutinize issues such as accuracy, sensationalism, visibility, and the potential for homogenization across outlets. The term is predominantly used in Finnish-language scholarship and discourse; in English, it is often discussed through the concepts of media representation or mediated imagery.

See also: media representation, framing, agenda-setting, gatekeeping, representation theory.