Mediaanalys
Mediaanalys, or media analysis, refers to the systematic study of media content, media production processes, and audience reception in order to understand how messages are created, distributed, and interpreted in society. It encompasses traditional media such as newspapers, radio, and television as well as digital platforms, including social media and online news sites. The aim is to map media landscapes, identify dominant narratives, representation patterns, and potential influences on public opinion and behavior.
Common methods include content analysis (coding themes, frames, or representations), discourse analysis (examining language and power
Applications span journalism, marketing, public policy, academia, and media literacy. Outputs typically consist of analytical reports,
While it offers insights into media dynamics, media analysis faces challenges such as methodological bias, reliability