MediaFirst

MediaFirst is a brand name used by multiple vendors in the broadcast and digital media technology sector to describe software platforms that manage, process, and distribute media content. In this sense, MediaFirst denotes a class of solutions rather than a single product. They are designed to support media workflows spanning ingest, catalogue management, transcoding, metadata handling, rights and scheduling, workflow automation, and multi-channel distribution to broadcast and OTT platforms as well as online services.

Typical deployments include broadcasters, content owners, production houses, post‑production facilities, and streaming services that require scalable asset management, fast search and retrieval, automated processing pipelines, and rights‑aware publishing. Core components commonly found in MediaFirst‑style platforms include media asset management and ingest modules, a metadata catalog with search capabilities, transcoding and format conversion, rights management and licensing, playlist and schedule editors, playout automation, distribution interfaces for linear and on‑demand channels, and analytics dashboards.

Because MediaFirst is used by more than one vendor, the exact feature set and integrations vary by product. The term should be understood as a category label in media technology rather than a reference to a single, canonical product. See also: media asset management, digital asset management, playout automation, broadcast automation.