Meancruel

Meancruel is a term used to describe a pattern of interpersonal behavior that combines mean-spirited attitudes with intentional cruelty. In online and offline contexts, meancruel actions are characterized by deliberate harm to others' feelings or social standing, often with little or no remorse. The term functions as a descriptive label and a normative warning, signaling that such behavior exceeds ordinary rudeness and crosses into sustained harm.

Etymology and usage: The word is a portmanteau of "mean" and "cruel," with attested use in online forums, moderation discussions, and psychological commentary since roughly the mid-2010s. It is applied to both specific incidents and broader behavioral styles, including taunting, gaslighting, or calculated social exclusion. Some writers view meancruel as a distinct category within toxic communication, while others treat it as a useful shorthand for a spectrum that includes cruelty and harassment.

Characteristics and manifestations: Typical features include intentional harm, repetition, strategic provocation, emotional manipulation, and a lack of accountability. Meancruel behavior may be deployed through words, memes, jokes, or social media interactions designed to humiliate or isolate a target. In many analyses, the concept emphasizes the perpetrators' motivation—deriving satisfaction or power from causing distress—and the social context that enables or discourages it.

Criticism and discussion: Some scholars argue that "meancruel" is vague and culturally contingent, risking over-pathologizing ordinary conflict or mislabeling dissent as cruelty. Others see it as a useful heuristic for identifying patterns of harassment and for developing interventions, moderation policies, or social-emotional education. Related concepts include mean behavior, cruelty, bullying, and toxic communication.