Matvörur
Matvörur is a term used in Icelandic to refer to edible goods or food products intended for consumption. In retail and wholesale, matvörur form the core product category comprising fresh produce (fruits and vegetables, meat, fish/dairy), bakery items, dairy products, beverages, preserved foods, frozen goods, snacks, and prepared meals. The category encompasses both raw ingredients and finished food items marketed to households, restaurants and institutions.
Regulation and safety are central to the matvörur sector. Food safety and labeling are governed by Icelandic
Market and trends shape how matvörur are distributed and consumed. The sector is a central part of
Impact and context are influenced by Iceland’s geography and economy. The matvörur category intersects with agricultural