Matvarer

Matvarer is a broad term used in Norwegian and other Scandinavian languages to denote substances intended for human consumption for eating or drinking. In everyday use it refers to groceries or foodstuffs bought for household use. The category includes fresh, perishable items and longer-lasting goods: fruits, vegetables, meat, fish, dairy products, and bakery items; dry goods such as grains and legumes; canned and packaged foods; and beverages, including water, juice, coffee, milk, and alcohol; as well as ready-to-eat meals and convenience foods.

Matvarer are distributed through a multi-step supply chain that links producers, processors, distributors, retailers, and food-service operators. Efficiency relies on cold chains for perishables, proper packaging to protect quality, and accurate labeling to inform consumers. Retail formats vary from hypermarkets and supermarkets to neighborhood shops and online stores.

Food safety and labeling requirements are enforced to protect public health. Regulations cover hygiene, ingredients, nutrition information, allergen labeling, date marking, and country of origin where relevant. In Norway, the Norwegian Food Safety Authority (Mattilsynet) supervises compliance; in EU and EEA contexts many products follow harmonized rules established by EU directives and EFSA risk assessments.

Matvarer influence nutrition, dietary patterns, and cultural foodways. Consumer trends emphasize healthier choices, sustainability, ethical sourcing, reduced packaging, and minimizing food waste.

Because the category is broad and dynamic, the term matvarer encompasses a wide range of edible products that are bought, prepared, and consumed in everyday life.