Masarsräätälöinti

Masarsräätälöinti is a Swedish term that translates to "mass customization" or "mass personalization" in English. It refers to a business strategy that aims to provide individualized products or services to each customer while maintaining the efficiency and cost-effectiveness of mass production. This approach bridges the gap between the mass-market approach, which offers standardized products, and the bespoke approach, which involves unique products made to order at a high cost.

The core principle of masarsräätälöinti lies in leveraging flexible manufacturing processes and information technology to allow customers to make choices about product features, design, or services. This can range from simple options like selecting colors or sizes to more complex configurations involving specific components or functionalities. The underlying production system is designed to efficiently handle these variations without significantly increasing costs or lead times compared to producing a single, standardized item.

Companies employing masarsräätälöinti often use online configurators, modular product designs, and agile production systems. This allows customers to actively participate in the creation of their product or service, leading to higher customer satisfaction and loyalty. The strategy is prevalent in various industries, including automotive, electronics, fashion, and even services like software or financial products. By offering a degree of personalization, businesses can better meet diverse consumer needs and preferences in an increasingly competitive market.