Markkinointina

Markkinointina is the translative form of the Finnish noun markkinointi, meaning “as marketing” or “in the capacity of marketing.” It is used to describe the function, role, or identity something has within marketing activities. The form answers the question “in what capacity?” and is common in strategy documents, project descriptions, and formal communications where the aim is to define purpose or framing.

Form and usage: The translative case -na/-nä is attached to markkinointi to express a role or transformation into marketing: markkinointina. It is typically used with a subject that performs or is evaluated through marketing activity. The expression is often paired with nouns such as kampanja, toimenpide, or projekti. It is relatively formal; more everyday alternatives include markkinointikäytössä (in marketing use) or markkinointitarkoituksena (for marketing purposes).

Examples: Tämän kampanjan markkinointina on kasvattaa tietoisuutta brändistä. This campaign’s purpose as marketing is to raise brand awareness. Yritys nähtiin digitaalisen mainonnan markkinointina, ei myyntinä. The company was viewed as marketing through digital advertising, not sales.

Notes: Markkinointina is a grammatical form rather than a standalone concept; its meaning depends on context. In English translations it can be rendered as “as marketing” or “in the role of marketing,” though the natural rendering depends on the sentence.

See also: translative case, Finnish grammar, markkinointi, marketing.