Markedsinitiativ
Markedsinitiativ is a planned set of actions by an organization to influence its position in a market. It covers efforts to enter new markets, expand market share, or strengthen relationships with customers, suppliers, and partners. Such initiativ can be driven by marketing, sales, product development, or corporate strategy and typically follows market insight, strategic objectives, and resource considerations.
Key components include market research and diagnostics, definition of target segments and value proposition, channel and
Common types include market entry initiatives (feasibility studies, partnerships, pilot launches), product launch initiatives (new or
Process generally involves identifying an opportunity, setting objectives, developing a plan, allocating resources, executing, and then
Relation to broader strategy: markedsinitiativ functions as part of a marketing and business strategy, influencing decisions