Markaðsáætlun
Markaðsáætlun, also known as market strategy, is a comprehensive plan that outlines an organization's goals and objectives for operating in a specific market. The purpose of a market strategy is to define how a company will compete in a given market, identify opportunities for growth and profitability, and allocate resources effectively to achieve desired outcomes.
A well-crafted market strategy typically involves a thorough analysis of the external environment, including competitor activity,
Effective market strategies are often characterized by a clear understanding of the company's strengths and weaknesses,
In developing a market strategy, companies may employ a range of different approaches, including market segmentation,
Overall, the development of a market strategy is a critical process that requires careful analysis, planning,