MarCom
MarCom, short for Marketing Communications, is a strategic discipline that focuses on the planning, execution, and evaluation of communication efforts to promote products, services, or brands. It encompasses a wide range of activities, including advertising, public relations, digital marketing, content creation, and social media management. The primary goal of MarCom is to build and maintain strong relationships with target audiences, ultimately driving brand awareness, engagement, and customer loyalty.
MarCom strategies are typically tailored to the specific needs and goals of an organization. This may involve
The execution phase of MarCom involves creating and distributing content that resonates with the target audience.
Evaluation is a crucial component of MarCom, as it allows organizations to measure the effectiveness of their