Maqsadli

Maqsadli is a common term in Uzbek and other Turkic languages meaning directed at a goal or purposefully planned. It is formed from the noun maqsad, meaning goal or purpose, with the suffix -li, which yields adjectives meaning having the property of or characterized by. In usage, maqsadli describes actions, plans, or objects that are tailored to a specific aim or audience.

In everyday language, maqsadli is used across domains such as marketing, education, and policy. In marketing and media, phrases like maqsadli reklama or maqsadli auditoriya refer to advertising and communications aimed at a targeted audience. In education and management, maqsadli yondashuv denotes a goal-oriented approach, where activities are planned to achieve defined objectives. In public policy and program design, maqsadli loyihalar are programs designed to address particular needs or groups.

The term signals intentionality and specificity, often implying customization or segmentation rather than a generic, one-size-fits-all approach. It is widely used in Uzbek-language media, government documents, and business discourse, and has cognate forms in related Turkic languages. While closely related to the more general concept of purpose, maqsadli carries a practical emphasis on targeting and results.

See also maqsad (goal), target audience, targeted advertising.