Maowei

Maowei is a Chinese technology company headquartered in Shenzhen that specializes in the design, manufacturing, and distribution of smart lighting and home automation products. Founded in 2012 by entrepreneur Chen Lian, the company initially focused on LED lighting solutions and expanded into integrated smart‑home ecosystems in 2016. Maowei’s product portfolio includes the Maowei Smart‑Lamp series, which offers wireless dimming, color temperature adjustment, and voice‑control compatibility, as well as the Maowei Home Hub, a Zigbee and Wi‑Fi enabled hub that connects a wide range of third‑party devices.

The company markets its products primarily in China and Southeast Asia, with distribution channels that cover both direct online sales and partnerships with major retailers such as JD.com and Tmall. In 2019 Maowei announced a strategic collaboration with Samsung SmartThings, allowing its Home Hub to be integrated into the SmartThings ecosystem. Spokespersons from the company have highlighted the firm’s focus on energy‑efficiency, modular design, and user‑friendly firmware updates delivered via its cloud platform.

Maowei’s manufacturing infrastructure is located in the Shenzhen Special Economic Zone, and the company asserts compliance with international safety and environmental standards, including CE and RoHS certifications. Despite competitive pressures from larger multinational corporations, Maowei reports steady sales growth, citing its relatively low price points and localized support as key differentiators. The company’s strategic roadmap includes expansion into European markets and R&D investment in AI‑driven home automation features.