Macrostock

Macrostock is a digital media company that provides high‑quality stock videos, images, music and audio‑effects for use by filmmakers, designers, advertisers and publishers. The company was founded in 2009 with the goal of making original footage more affordable and accessible to independent creators. Its online platform allows users to search a curated library of videos shot in the United States and various international locations, covering themes such as business, technology, nature and lifestyle.

Macrostock operates under a royalty‑free licensing model. Customers can purchase durable licenses for single projects or subscribe to an all‑access plan that offers unlimited downloads within a tiered system. Each studio user is given the ability to create collections, angle key footage, and receive notifications when new content is added. In 2014 the company introduced a “StreamLine” feature, allowing simultaneous playback and editing of multiple camera angles from a single source for use in video production workflows. Macrostock’s digital distribution strategy includes integration with popular video‑editing software packages and use of automated metadata tagging to improve search relevancy.

The company’s growth has been driven by a focus on native, multi‑camera footage that helps creators efficiently produce professional looking content without the expense of location shoots. Key competitors include Shutterstock and Pond5, yet Macrostock differentiates itself through its dedicated editorial team, which collaborates with cinematographers to test and refine new video formats. Macrostock continues to expand its catalogue, striving to provide a wide range of media for an ever‑broadening clientele in the creative industry.