Maaza

Maaza is a brand of mango-flavored fruit juice drink produced by The Coca-Cola Company. It is widely available in India and has been distributed to several other regions, including parts of Africa, the Middle East, and Southeast Asia. Maaza is typically sold in plastic and glass bottles as well as carton packs, and is marketed as a ready-to-drink beverage with a sweet, tropical mango flavor.

Formulation varies by market, but Maaza generally contains water, sugar, mango puree or concentrate, natural flavors, and acidity regulators such as citric acid. Some markets may include fortification with vitamin C. It is non-carbonated and categorized as a fruit juice drink rather than pure juice.

History and market presence: Maaza was introduced in the Indian subcontinent in the 1960s and later expanded to other regions as Coca-Cola extended its global beverage portfolio. In many markets it competes with other mango beverages and has established itself as a mainstream mango flavor option within Coca-Cola’s product lineup.

See also: List of fruit juice brands; Coca-Cola brands.