MTV3

MTV3 is a Finnish free-to-air television channel that broadcasts nationwide. It is owned by MTV Oy and operates as part of the MTV3 network, making it one of Finland’s major commercial broadcasters. The channel presents a mix of news, current affairs, entertainment, drama, reality programming, sports, and imported series, complemented by Finnish-produced shows. Its programming strategy often includes a combination of in-house productions and acquired international content, with material typically offered in Finnish and subtitles or dubbing as appropriate.

News and public affairs are central to MTV3’s schedule, with the channel regularly delivering national and international coverage through its news programs and current-affairs formats. In addition to news, MTV3 airs a variety of entertainment formats, including game shows, reality formats, scripted series, and film slots, alongside sports events when rights are secured. The channel also emphasizes online and multi-platform availability, providing streaming options and on-demand access through MTV3’s digital platforms.

MTV3 operates within the competitive Finnish television market, alongside both public-service broadcasters and other commercial networks. It is available through digital terrestrial television, cable and satellite services, and online platforms, reaching audiences across Finland. The channel has contributed to the development of Finnish television production by supporting local series and formats while also airing international titles through licensing agreements.