Luisterdata
Luisterdata is data about how audiences listen to audio content, including radio, podcasts, and streaming audio. It covers when listening occurs, duration, which program or episode is consumed, and, in aggregated form, device, location, and sometimes demographic information. The aim is to characterize listening behavior while preserving individual privacy.
Sources and collection methods vary. Traditional radio audience measurement relies on diaries or electronic meters to
Key metrics derived from luisterdata include reach (the number of listeners), average listening time, frequency of
Privacy and governance are central considerations. Handling typically adheres to privacy laws such as the General
Challenges include fragmentation across platforms, differing measurement methodologies, data latency, and cross‑device attribution. Ongoing efforts seek