Ludwiks

Ludwiks is a brand of washing-up liquid produced by a company called Unilever. It is known for its grease-cutting power and its distinctive yellow color. The product was first introduced in Poland in 1964 and has since become a popular household name in many Central and Eastern European countries.

The name "Ludwiks" is derived from the Polish given name Ludwik, which means "famous warrior." The brand's advertising campaigns often emphasize its effectiveness in tackling tough stains and its pleasant scent. Ludwiks is available in a variety of fragrances, including lemon, apple, and lavender.

In addition to the standard washing-up liquid, Ludwiks also offers a range of specialized products, such as dishwashing tablets for automatic dishwashers and concentrated formulas for extra cleaning power. The brand has maintained a strong market presence through consistent product quality and targeted marketing efforts. Its long history and widespread availability have made it a familiar and trusted product for generations of consumers.