Logotypförsedda

Logotypförsedda is a Swedish adjective used to describe items, materials, or environments that bear a company’s logotype. The term is a compound formed from logotyp (logotype) and försedd (provided with, equipped). It is commonly found in branding, marketing, and design contexts to indicate conformity with a brand’s visual identity.

The phrase is typically applied to tangible objects such as clothing, packaging, signage, and vehicles, as well as to digital media and displays where the logo must be clearly visible. Examples include logotypförsedda kläder (uniforms or apparel bearing the logo) and logotypförsedda emballage (packaging that displays the logo). The emphasis is on the presence and proper placement of the logotype as part of the item or setting.

Usage and guidelines: Many organizations maintain branding guides that specify when and how items should be logotypförsedda, including requirements for placement, size, color, and surrounding clear space to protect legibility and brand integrity. When logos are used on products or in marketing materials, rights and licensing considerations apply, and proper attribution and permissions are required.

Etymology and usage notes: The form is widely used in branding discussions and descriptive journalism, and it is more common in internal documentation than in formal legal texts. It serves as a descriptive label rather than a legal category.

See also: logotyp, branding, corporate identity, trademark.