Logoons

Logoons are modular design units used to build branding logos. Each Logoon is a compact element, such as a geometric form, a typographic fragment, or a symbolic motif, designed to fit a common grid and to combine with other Logoons into a complete logo.

Origins and use of the concept are primarily found in design pedagogy and design literature as a systematic approach to logo development. The idea is to illustrate how a limited set of reusable modules can yield a range of distinct brand marks while maintaining consistency across sizes and applications.

Design principles underlying Logoons emphasize a square or rectangular organizing grid, a restricted set of base shapes and typographic fragments, a clear visual hierarchy, and compatibility with color, monochrome, and reduced sizes. A well-crafted Logoon remains legible at small scales and functions in both color and black-and-white contexts.

Creation of Logoons typically follows a workflow of defining brand values, selecting compatible modules, assembling and balancing the units, testing for legibility and harmony, and compiling a brand kit that includes scalable vector files and usage guidelines. In practice, Logoons support rapid prototyping, variant exploration, and cohesive branding across digital and print media.

Applications of Logoons appear in startup branding, institutional identities, and design portfolios, where the modular approach demonstrates systematic thinking and efficient asset production. See also: logo design, branding, modular design.