Livlies

Livlies are a type of virtual streamer, often referred to as VTubers, who are associated with the Japanese entertainment company Hololive Production. Hololive Production is a subsidiary of Cover Corporation and manages a large roster of virtual idol characters. Livlies, like other Hololive talents, are animated characters that are controlled by human performers. These performers use motion capture technology to bring their characters to life during live streams and other content.

The term "Livlies" specifically refers to talents who are part of the Hololive English branch. This branch was established to cater to a global audience, and its talents often stream in English, though many also incorporate Japanese into their content. Hololive English has several generations of streamers, each with unique character designs and personalities. Their content typically includes gaming, chatting, singing, and various collaborative streams with other members of the Hololive roster, both English and Japanese.

The appeal of Livlies lies in the combination of the animated character's aesthetic and the personality and interactions of the human performer. Fans engage with these virtual streamers through live chat during broadcasts, social media, and by watching their archived videos. Hololive Production actively promotes its talents, organizing events, releasing merchandise, and facilitating collaborations to build a strong community around its virtual idols.