Liikennekuvaukset

Liikennekuvaukset are a series of public information campaigns conducted by the Finnish Transport Safety Agency (Liikenteen turvallisuuskeskus, Trafi) with the aim of promoting safe driving practices and reducing road casualties in Finland.

The concept of Liikennekuvaukset was introduced in 1991, and since then, it has become an integral part of Finnish road safety policy. The campaigns are designed to reach a wide audience, including both drivers and pedestrians, by highlighting the importance of responsible road behavior.

Liikennekuvaukset campaigns typically focus on specific issues such as speeding, distracted driving, and impaired driving. The campaigns employ a variety of means to convey their messages, including television and radio commercials, print and online ads, as well as events and exhibitions. The content is often striking, featuring real-life scenarios and testimonials from people affected by road accidents or their families.

The campaigns are evaluated based on their impact on traffic safety, and the results are used to inform future campaigns. The methodology involves statistical analysis of accident data before and after the campaign, aiming to assess whether the campaigns have contributed to a decrease in accidents.

The effectiveness of the Liikennekuvaukset campaigns has been demonstrated through various studies, which have shown a significant reduction in traffic accidents after each campaign. The campaigns have also been recognized internationally for their creativity and innovation, contributing to Finland's strong reputation as a pioneer in road safety.