Lavpris

Lavpris is a term used in Norwegian and other Scandinavian languages to describe a pricing strategy and retail format focused on low prices. It denotes a category of discount stores as well as the overall approach of competing on cost leadership and price instead of premium branding.

Typical lavpris stores feature a no-frills environment, a limited assortment of high-turnover items, and a strong emphasis on private-label products. Costs are kept down through streamlined store design, minimal staff, centralized procurement, efficient logistics, and lean advertising centred on price.

Originating with discount retailers in Germany and elsewhere, the concept spread worldwide in the late 20th century. In Nordic markets, lavpris chains have become a persistent force, pressuring traditional supermarkets to lower prices and to compete on value rather than assortment or service.

Economic effects include lower consumer prices and broader access to essentials, but price competition can squeeze supplier margins and reduce product variety. The model often relies on private-label products, which improves retailer margins while offering fewer national-brand choices to shoppers.

Critics argue that aggressive price competition can affect product quality, working conditions in supply chains, or market concentration. Regulators may scrutinize pricing practices to prevent anti-competitive effects while preserving consumer welfare.

Today, lavpris retailers increasingly combine traditional discount stores with online ordering and click-and-collect options to reach customers across channels.