Launchpris

Launchpris, sometimes written as launch price, is a pricing term used in marketing to denote the introductory price set for a product or service at or near its market introduction. The term is used in several European languages as a loanword, especially in Scandinavian markets, and refers to a temporary price point designed to attract early buyers and accelerate initial uptake.

Characteristics and practice: Launchpris is typically time-limited or quantity-limited. It may apply to hardware, software, subscriptions, or services, and may be offered to pre-orders or first customers, often accompanied by promotional messaging about being among the first to access the product. After the launch period, price often reverts to the regular or standard price. It may be used with bundles or added features to create perceived value.

Origins and regional use: The concept aligns with the broader economic idea of an introductory price. In Nordic languages it is common to call it lanseringspris or introduktionspris, while “launchpris” appears as a loanword; usage and legal definitions can differ between markets.

Impact and considerations: While launchpris can boost demand and market share, it can also affect perceived value, margins, and customer expectations. Marketers should avoid misleading practices and should disclose duration, eligibility, and conditions clearly to maintain trust.

See also: introductory price, promotional pricing, early-bird pricing.