Lancia

Lancia is an Italian automobile manufacturer founded in 1906 in Turin by Vincenzo Lancia. The company established a reputation for engineering innovation, distinctive design, and a strong competition lineage. Over the decades it produced a wide range of passenger cars and rally cars, becoming known for combining advanced technology with style and practicality.

Notable models associated with Lancia include the Lambda, an early pioneer of modern automotive engineering noted for its forward-looking features; the Aurelia, which introduced a V6 engine and contributed to postwar innovation; the Fulvia, a compact car celebrated for its rally success; the Stratos, a mid‑engine car renowned for performance and endurance; and the Delta, whose Integrale variant dominated World Rally Championship competition in the late 1980s and early 1990s. The brand also produced the 037 Group B rally car and, in more recent decades, the Ypsilon, a compact city car that represents the firm's urban-focused offerings.

Corporate history in the late 20th century saw Fiat acquire a controlling stake in Lancia in 1969, with the brand remaining part of Fiat and its successors through subsequent corporate reorganizations. In the 21st century, Lancia became part of FCA (Fiat Chrysler Automobiles) and, since 2021, Stellantis. In contemporary markets, Lancia operates with a smaller, Europe-focused model lineup, emphasizing design, comfort, and premium positioning rather than broad mass-market production. The brand’s legacy endures in its contributions to automotive engineering, rally competition, and distinctive Italian styling.