Laadunviestinnän

Laadunviestinnän is a Finnish term that translates to "quality communication" in English. It refers to the deliberate and strategic process of sharing information and engaging in dialogue about quality within an organization or between an organization and its stakeholders. The primary goal of laadunviestinnän is to foster a shared understanding of quality objectives, expectations, and performance, ultimately contributing to the improvement and maintenance of quality across all levels and functions.

This concept encompasses a wide range of activities. It involves communicating quality policies, standards, and goals to employees, ensuring they understand their roles in achieving them. It also includes sharing information about quality performance, such as metrics, feedback, and improvement initiatives. Furthermore, laadunviestinnän extends to external communication, informing customers, suppliers, and other partners about an organization's commitment to quality and its quality management systems.

Effective laadunviestinnän utilizes various channels, including internal memos, meetings, training sessions, intranets, and external reports and websites. It emphasizes clarity, consistency, and transparency in all communications. By promoting open dialogue and feedback loops, laadunviestinnän helps to identify potential quality issues early, encourages continuous improvement, and builds trust and credibility. It is an integral component of a robust quality management system, ensuring that quality is not just a technical process but a deeply embedded organizational culture.