Kínálatkezeléshez
Kínálatkezeléshez, commonly translated as "offering management" or "menu engineering" in English, refers to the systematic approach to evaluating, selecting, and presenting products or services within a business, particularly in the food and beverage industry. The core objective is to maximize profitability and customer satisfaction by optimizing the assortment of items available. This involves analyzing the performance of each offering based on factors such as sales volume, profitability, and popularity.
The process typically begins with data collection, tracking sales figures for each menu item. This data is
Beyond simple analysis, kínálatkezeléshez also encompasses the strategic placement and presentation of items. This can involve