Kuosi

Kuosi is the Finnish term for a decorative pattern or motif applied to surfaces such as fabrics, wallpapers, clothing, and graphic designs. The word denotes the arrangement of shapes, colors, and lines that repeats or aligns to cover a plane. In Finnish usage, kuosi can refer to a single motif as well as an entire collection of patterns, with the plural kuosit used for multiple designs.

In Finnish design culture, kuosi is a central concept. Designers use kuosit to define identity and mood, and they are a core element of fashion and interior products. Iconic examples include Marimekko's bold prints, such as Unikko; these patterns have helped shape international perceptions of Finnish design. Kuosit are often named and cataloged, and colors and scales are varied to create different product lines while maintaining a recognizable motif.

Creation and production: The design process starts with motif ideation and sketching, followed by tiling the motif into a repeat pattern that can cover a surface. Designers test variations in scale, colorways, and contrast. Production methods include screen printing, digital textile printing, weaving, or embroidery, depending on the material and effect. In industry practice, kuosit are accompanied by technical specifications, including repeat size, color separations, and fabric type. Archives and licensing programs preserve historic kuosit for reuse or inspiration.