Kunniahimo
Kunniahimo is a sociocultural term used to describe a pattern of motivation in which individuals seek social honor and public recognition, often through adherence to communal norms, status display, or achievement signaling. The concept is used in discussions of social behavior, leadership, and online communities to explain why people engage in conspicuous acts or risk-taking to gain prestige.
Etymology and terminology: The word is presented as a compound drawn from Finnish kunnia, meaning honor, and
In practice, kunniahimo is observed in settings such as corporate branding, political contests, sports, and digital
Status and reception: Because kunniahimo lacks formal criteria, it is typically applied descriptively rather than diagnostically.
See also: honor culture, social status, prestige economy. Notes: The term is not widely standardized and may