Kundrelaterade

Kundrelaterade is a Swedish adjective meaning related to or concerning customers. It is commonly used in business, service design, marketing, and data governance to describe topics, data, or activities that involve customers or their interactions with an organization. The term is often combined with nouns to form phrases such as kundrelaterad information, kundrelaterade frågor, or kundrelaterade behov.

In practice, kundrelaterade aspects appear in areas like customer relationship management (CRM), product development that responds to customer needs, and service design aimed at improving the customer experience. The concept can cover both external perspectives—how customers perceive products and services—and internal processes, such as how teams collect, store, or analyze customer data. It is related to, but distinct from, terms like kundorienterad (customer-oriented) and kundservice (customer service). While kundorienterad emphasizes an organizational stance toward customers, kundrelaterad highlights the subject matter involving customers themselves or their interactions with the organization.

Data handling is a common context for the term. Kundrelaterad data may include personal information, contact histories, or purchase records. When dealing with such data, organizations should consider privacy and regulatory requirements, such as data protection laws, consent, data minimization, and appropriate access controls, along with possibilities for anonymization or aggregation for analysis.

See also: kundrelationer, kunddata, kundservice, kundfokus.