Kortingengiften

Kortingengiften is a term that appears in Dutch-language marketing discussions to describe a promotional approach that combines a price reduction (korting) with a gift (giften or, less commonly, engiften). The concept aims to increase perceived value and stimulate purchases by offering both a discount and a tangible reward to the consumer. In practice, it is more common to see separate phrases such as “korting met cadeau” or “korting bij aankoop,” but occasional use of the fused form can be found in promotional literature or product campaigns.

Etymology and usage notes: the word appears to be a composite of korting and giften, though the latter term is more commonly written as giften (gifts). The exact spelling with engiften is unusual and can reflect a misspelling, a neologism, or a regional/industry-specific variant. Because of its rarity, the term may be encountered mainly in informal discussions or as a descriptor in marketing analyses rather than as a widely recognized standard term.

Implementation and examples: promotions typically apply a discount to one or more items, sometimes in combination with a free gift that is conditional on purchase or while supplies last. Examples include electronic devices offered with a discount and a free accessory, or cosmetics sold at a reduced price with a complimentary sample.

Regulation and reception: Dutch and Belgian consumer protection frameworks require clear communication of discount levels, eligibility, and gift conditions to avoid misleading advertising. Critics argue that such promotions can obscure true price and impact perceived value.

See also: promotions, discounts, gifts with purchase, consumer protection.