Konkurranseintensitet
Konkurranseintensitet refers to the degree of rivalry among firms operating within a particular industry. It is a fundamental concept in strategic management and industrial organization, as it significantly influences pricing strategies, profitability, and the overall attractiveness of an industry. High competition intensity means that firms are constantly vying for market share, often through aggressive pricing, product differentiation, or increased advertising efforts. This can lead to lower profit margins for all players involved. Conversely, low competition intensity suggests a less crowded market where firms may have more pricing power and potentially higher profitability.
Several factors contribute to the level of competition intensity. The number and relative size of competitors