Kokonaistavoitteet
Kokonaistavoitteet are Finnish terms that translate to "overall objectives" or "overall goals." They refer to the broad, high‑level aims that an organization, project, or individual sets to guide decision making and strategy. In business literature, kokonaistavoitteet form the foundation of strategic planning and are typically expressed in terms of overall performance, growth, customer satisfaction, or market position.
The concept is often contrasted with specific or operational goals that are measured on a day‑to‑day basis.
In Finnish companies, kokonaistavoitteet are commonly set during the annual planning cycle and are communicated to
Overall, kokonaistavoitteet play a vital role in establishing purpose, creating alignment, and providing a reference point